About Our Retail Fixtures Company in New Jersey

Retail Fixtures Crafted With Commercial Millwork Expertise

Somota brings together fine craftsmanship, commercial millwork expertise, and real-world construction knowledge to produce custom retail fixtures and displays with a higher level of polish, coordination, and accountability.

The company's broader brand is rooted in premium commercial millwork, with experience serving retail shops, office buildings, healthcare facilities, restaurants, and other business environments. Somota understands how to build custom fixture environments that are as practical as they are visually impressive.

We stay hands-on through every phase of the project—from early planning conversations to fabrication, coordination, and installation—so clients get responsive communication, better foresight, and a finished product that reflects both design intent and field realities.

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Premium millwork craftsmanship

Retail Fixtures Led by Talent, Experience, and Transparency

Joe Babad

Founder, Director of Operations

With more than a decade of experience in all aspects of construction, Joe started out his career as head of the maintenance department in a construction firm, managing multiple crews and facilities. His role as Director of REO repairs required his expertise in fully overseeing rehabilitation projects across a half a dozen states – from initial inspection and all through the construction process.

In 2017, Joe founded Uppercase Wood with a focus on smaller-scale projects. Just a few years later, he joined Shlomo Kahan in establishing Somota. Known for his forward-thinking, creative approach, Joe is always there for clients, engaging with them to implement their visions and keep them constantly in the loop on progress. His hands-on interaction with installation crews ensures all work is completed beyond the industry standards.

Joe@somota.com
Joe Babad

Shlomo Kahan

Founder, Director Of Development

Shlomo's been crafting and building furniture from the very young age of 5 or 6 years old. In 2018, he embarked on a path to facilitate small-scale residential projects when he founded Silver Tree Furniture.

With Somota's subsequent launch, Shlomo has been proficiently advancing the business through innovative technologies that upgrade performance and streamline the process for an exceptional customer experience. Coordinating the moving parts of each project to ensure optimum outcomes, he oversees superior overall management of the company's back-end operations.

Shlomo@somota.com
Shlomo Kahan
Workshop and fabrication
Our Promise

Retail Fixtures Built Around Your Brand, Not a Catalog

No off-the-shelf thinking. No one-size-fits-all packages. Somota builds custom retail fixture and display solutions around each client's space, concept, brand, and goals. Throughout the process, clients work with experienced, knowledgeable reps who help guide decisions, answer questions, and keep projects moving.

Custom Retail Fixtures for Your Next Store Project

Let's talk about your space, your display goals, and the fixture package you need. We'll help you plan smart, build beautifully, and execute with confidence.